How Toyota Dealerships Can Survive Business Impact of Massive Recall
16 February 2010
With thousands of Toyota dealerships already struggling amidst decreased consumer spending and a national credit crunch, Toyota's massive 2.3 million vehicle recall has store owners nationwide bracing for financial loss and long-term backlash in the first quarter of fiscal year 2010.
The recall, which included many of Toyota's top selling models such as Camry and Corolla, has also prompted the manufacturer to halt production until the potentially fatal issue of sticking gas pedals is resolved.
"While Toyota dealers are understandably panicked and bracing for a big hit following the recall, dealers still have a limited window of opportunity to mitigate financial loss in their local stores." says National Automotive Marketing Experts and the authors of Gravitational Marketing: The Science of Attracting Customers, Jimmy Vee and Travis Miller.
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